This is the logo for the London 2012 Olympics:

And a lot of people really hate it. I like it.

Why? Well I think it’s loud, it’s ballsy, fresh, fun, its easily adaptable, its young, I can see it on all sorts of things (shirts, merchandise, buses etc), its a logo that has a strong impact when you first see it thus it’ll be a pretty easily recognizable symbol of the olympics. Its just flexible. That’s not to say though, that it’s perfect, it could have been drawn better, but it’s far from the train wreck it’s being made out to be.

I really think it’s not bad at all, here’s the branding video:

I think the logo works really well, specially in motion.

Also, whether you like it or hate it, the logo is extremely unique and memorable, and I feel already it’s marked the 2012 Olympics in a good way, the Olympics will be everywhere in London, and the logo has started this.